By: Courtney Lynch, Founder, Lead Star LLC
Every strong leader understands the value of building a great network. Many will say that success is not about what you know; it’s about who you know. While I agree that having a robust network is an important success factor, leaders view their networks from a service perspective versus a “what can the people I know do for me” mindset.
Here are five, specific leadership actions you can put into practice as you work to cultivate meaningful relationships with those who have potential to be a part of your network:
- When you meet someone new, seek to learn from them. Leaders recognize that knowledge comes through listening to others well and seeking to learn from them. Whether you are at a cocktail party or a conference, whenever you encounter a new person, recognize the valuable learning opportunity that is in front of you. Find out what the person enjoys and ask questions about their interests. You’ll be surprised at how much someone can teach you quickly about something they love.
- Find common ground with others. While it’s important to have a diverse group of professionals in your network, it’s also important to share similar values, beliefs and experiences. What keeps a networking relationship strong is a common interest, activity or goal. As you connect with others seek to determine what you have in common. Ideally we would have unlimited time to spend with everyone we meet, but this is certainly not the case. Instead, we have to be realistic about who we can actually stay connected to. By networking with those you have a variety of things in common with, you increase the likelihood that you’ll be able to add value to someone now and in the future.
- Offer something of value after your first meeting. If you meet someone who you’d like to add to your professional network, during your initial follow up provide that person with something of value. From an article of interest, to a referral to someone relevant to them, to making a key introduction on their behalf—be a resource for them right from the start. Knowing you want to offer something of value also helps to focus the conversation you have with someone you are just meeting.
- Share your true personality right up front. Be who you are when you interact with others. By bringing your authentic self to your interactions with others you start any future relationship off on a firm foundation. Plus, when you demonstrate your comfort with yourself, you’ll put the person you are meeting at ease.
- Keep in mind that you won’t connect well with everyone. Networking is an art. Sometimes we hit it off with others and can provide value to them right away. Other times we just don’t connect with someone. Just as with all other types of relationships, some will be great and last for years, others are just for the moment, event or conference. Don’t put pressure on yourself to relate well to everyone you encounter. Instead, follow up only on meaningful connections with people you enjoy.
Happy Networking!
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